Built-in SEO tools

Every Squarespace website and online store comes with a suite of integrated features and useful guides that help maximize prominence among search results.

Advanced SEO tools

Leverage advanced SEO tools to optimize your site for search and for visitors.

SEO checklist

Learn how to optimize your site for search with Squarespace’s best practices checklist. Take the mystery out of SEO and give your site the best possible foundation to be found in search results.

Google Search Console

Squarespace was the first website builder to integrate directly with Google Search Console. By verifying your site, you can view what keywords your customers and visitors are using to find your site.

SEO page settings

SEO page titles and descriptions search results preview
Hiding a page option in SEO panel
Panel to set image when sharing on social media

SEO page titles and descriptions

SEO page titles and descriptions are set by default, but you can modify this content for search or social purposes without changing the page content seen by visitors.

Hide a page

All Squarespace customers have the ability to choose to hide a page from search engines.

Control your social image

Control the image appearing alongside your content when you (or anyone) shares that content on social media.

SEO page settings

SEO page titles and descriptions search results preview
SEO page titles and descriptions
SEO page titles and descriptions are set by default, but you can modify this content for search or social purposes without changing the page content seen by visitors.
Hiding a page option in SEO panel
Hide a page
All Squarespace customers have the ability to choose to hide a page from search engines.
Panel to set image when sharing on social media
Control your social image
Control the image appearing alongside your content when you (or anyone) shares that content on social media.

Built the right way

Sitemaps

Your Squarespace site comes with a site map using the .xml format, so you don’t need to create one manually.

Automatic markup

Your site content, like products and events, are correctly marked up by default to help improve search engine indexing.

SEO settings for pages and items

Customers can browse, manage their cart, and pay without ever leaving your store.

SSL security

All Squarespace Domains and third-party domains include free SSL certificates when connected and pointing to Squarespace sites.

Clean URLs

All pages and collection items on your site have static URLs that are easily indexed and read by search engines.

Built-in mobile optimization

All mobile-friendly Squarespace sites are also search-engine friendly.

E-commerce SEO

Squarespace automatically generates SEO‑friendly pages with static URLs for every product category.

All Squarespace online stores are designed to maximize the visibility of your brand and help shoppers find your products. Everything from your store page URLs to your navigation are automatically optimized to be search‑engine friendly.

All Squarespace online stores are designed to maximize the visibility of your brand and help shoppers find your products. Everything from your store page URLs to your navigation are automatically optimized to be search‑engine friendly.

Stand out
in local search

Easily manage your Google My Business listing.

Google location management settings

For brick-and-mortar businesses, local listings are essential for customers to find you in local search results and maps. Squarespace’s integration with Google My Business saves you time by enabling you to update details like your address, website, and hours on your GMB listing while you update your site.

SEO panel

Everything you need in one place.

The dedicated SEO panel allows you to have more control over the details that matter most like your site title, description, and page title formats. The built-in search preview tool shows exactly how your site will appear in search results to users.

The dedicated SEO panel allows you to have more control over the details that matter most like your site title, description, and page title formats. The built-in search preview tool shows exactly how your site will appear in search results to users.

Frequently asked questions

What is search engine optimization (SEO)?

Search engine optimization, or SEO, is the process of improving your site’s ranking in search results. While the factors search engines like Google use to rank sites are kept secret and change frequently, we build all known SEO best practices into every Squarespace site.

Is Squarespace good for SEO?

As the host for millions of websites for over a decade, we’ve implemented various strategies to help your site appear in search engine results. Squarespace has the technical side covered for you—there’s no need to search for plugins or get under the hood.

How do I optimize for SEO on Squarespace?

All Squarespace sites are built for clean indexing by search engines, but the content you add to your site and how you present it plays a big role in how easily people are able to find you. As you prepare to launch your site, go through our SEO checklist to ensure your site is optimized for search engines and visitors alike.

What does Squarespace do for SEO?

Every Squarespace website or online store comes with a suite of integrated features and useful guides that help maximize prominence among search results. Learn more here.

Squarespace is the all‑in‑one platform to build a beautiful website.